Daniel von Arx, PhD, is Chief Communications Officer at Luzerner Kantonalbank AG (LUKB). He started as Journalist during College. Graduate studies at University of Neuchâtel (Master in Economics, Minor in Sociology) and Doctorate at University of Basel (Economic Geography). Several year Consultant in a leading Swiss PR-Agency. Advanced studies in PR at New York University (NYU). Spokesperson for Credit Suisse. Since 1995 Chief Communications Officer at Luzerner Kantonalbank AG with responsabily for internal communications, media relations and investor relations and public affairs. Professional member of pr suisse. Associate professor at MAZ Luzern (Swiss School for Journalism), at University of applied Sciences Luzern (economic department) and University of Lucerne. Author of several publications about different aspects of Corporate Corporate Communications.