Since September 2021 Tobias Fries has been Head of Communications at Zuger Kantonalbank. In this role, he is responsible for corporate and marketing communications, as well as investor relations, sponsoring and branding. From 2017 to 2021, he was Head of Strategic Communications & Channel Management at Swiss International Air Lines. He previously worked at Lufthansa Group in various positions in the areas of corporate and marketing communications and as a research assistant at the Lucerne University of Applied Sciences and Arts. Tobias Fries studied at the Universities of Lucerne and Lugano as well as at the Copenhagen Business School and holds a Master of Science in Economics & Communication.