After qualifying as a teacher, Dino Graf worked as a high school teacher before joining the AMAG Group as a PR trainee in 1989. Following an internship with Volkswagen in Wolfsburg (Germany), he assumed responsibility for communications for the Porsche mark and in 1995 for the SEAT mark as well. Since 1998, Dino Graf has been in charge of traditional corporate communications at the AMAG Group, and from 2007 to 2012 he was also in charge of sponsoring and advertising. Since 2012, he has as a member of Group management been responsible with his team not only for corporate communications but also for brand management, public affairs and CSR activities across the company. He has an Executive Master’s degree in Corporate Communications.