HarbourClub Trendreport

Six trends for communication can be derived from the practical reports of HarbourClub members from international companies such as Novartis, Microsoft and Siemens - and what these can mean specifically for CCOs and their teams.

Frequently quoted buzzwords such as stakeholder capitalism, new work or digital transformation call for new ways of thinking. Classic communication is changing, its tasks are becoming more comprehensive, and it must 'function' differently.

In case studies, the HarbourClub presents the experiences of its members from international companies such as Novartis, Microsoft and Siemens. Six trends for communication can be derived from the case studies of the contributing partners - and what these can mean specifically for CCOs and their teams. The trend report with the case studies collected so far can be accessed at www.harbourtrends.ch. The report is supplemented by a survey conducted by the International Institute for Management Development (IMD) in Lausanne, which sheds light on the communication challenges of CEOs.

The trend report was commissioned by the HarbourClub and prepared by the consulting firm BOLDT.

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